It’s official. Old is the new black. Heritage is cool. Last century’s stuff is now in vogue. So, dig out your old products and brands, because there’s gold in them there hills! After years buried away and forgotten in the corporate rubbish heap, forced downwards like fossils under the weight of ‘the next big thing’ the back catalogue of products …
Snakes and Ladders. The reality of car buying today.
The motor industry used to believe in The Sales Funnel. This was a six month timeline starting with the customer seeing an advert, reading reviews, visiting a dealer and ending with them buying the car. It sounded reasonable and probably reflected a sizeable proportion of car buyers a few years back. A new study by research specialists TNS in China …