5.15am at London Heathrow, park the car and head for Terminal 3. This trip has come out of the blue but I’m intrigued by the invitation and looking forward to the next three days. After check-in and security, time to people-watch the hardcore business travellers who surf the concessions with an endless appetite for tech gadgets, perfume and jewellery – …
007 Business Tips from James Bond
October 2012 is a big month for James Bond. 60 years in print (the first book being Casino Royale) and 50 years on film (the first was Dr No with Sean Connery), the Bond franchise has achieved success beyond the silver screen and has embraced the internet age with ever greater success. So are there lessons we can learn in business from 007?
The TV stream becomes a flood?
So, the KPMG bi-annual Media and Entertainment Barometer show that we are finally starting to watch TV via BBC iPlayer, ITV player, 4oD, LoveFilm and Netflix. Big deal. And soon we’ll all have digital TV in the UK. Yawn. And we’re all getting smartphones. Tell me something I don’t know.
Make Your Anniversary Count
Not everyone likes birthdays. Some people want to let them click quietly by, others want to rip it up and have a wild time. It’s the same with anniversaries around brands and businesses.
Apes to Apps – the 4 ages of social media
We all want to know where we are on the map. Any map. Are we at the start, middle or end of our journey? The big ‘You Are Here’ arrow gives us comfort and helps us get our bearings. Social media is no different, and as of now (June 2011) we’re at ‘Phase 3’ and the ‘You Are Here’ arrow …
Car Dealers on Facebook and Twitter – Why?
Why would you as a car buyer want to follow a car dealer on social media? That’s the big question I’m hoping to hear addressed at the Motor Trader Social Media Conference next Thursday 2 June 2011 (more at http://bit.ly/m8QI41 ). The point is this – just because a dealer has access to the social tools and is prepared to …
Two screening. Are you doing it yet?
Brits now prefer Facebook to television. It’s official. According to a survey by online technology retailer eXpansys whose chairman is the ‘Tall Dragon’ Peter Jones: 1/3 of those asked now have a smartphone and check social media sites up to 20 times a day on them TV loses out to Facebook amongst the 3,000 people asked as we spend an average …
Video killed the Radio Star …or should it now be Social Media Saves the Radio Star?
Social Media is not good news for radio advertising revenue is it? Well, I think it is. But only if someone gets a grip. And quickly. That’s the subject of a Radio Festival debate next Tuesday in Manchester and I’ll be making the case for social media loud and clear (See the programme details here http://bit.ly/byPvCC ). ‘The pictures are better …