‘The best things in life are free’ sang the Beatles, but the best things in PR are usually free and also simple. In fact one of the best PR campaigns in years proves this point. It was launched by the road haulage industry here in the UK as part of a fight for the survival of their livelihoods.
Make Your Anniversary Count
Not everyone likes birthdays. Some people want to let them click quietly by, others want to rip it up and have a wild time. It’s the same with anniversaries around brands and businesses.
Two screening. Are you doing it yet?
Brits now prefer Facebook to television. It’s official. According to a survey by online technology retailer eXpansys whose chairman is the ‘Tall Dragon’ Peter Jones: 1/3 of those asked now have a smartphone and check social media sites up to 20 times a day on them TV loses out to Facebook amongst the 3,000 people asked as we spend an average …