It’s official. Old is the new black. Heritage is cool. Last century’s stuff is now in vogue. So, dig out your old products and brands, because there’s gold in them there hills! After years buried away and forgotten in the corporate rubbish heap, forced downwards like fossils under the weight of ‘the next big thing’ the back catalogue of products …
Snakes and Ladders. The reality of car buying today.
The motor industry used to believe in The Sales Funnel. This was a six month timeline starting with the customer seeing an advert, reading reviews, visiting a dealer and ending with them buying the car. It sounded reasonable and probably reflected a sizeable proportion of car buyers a few years back. A new study by research specialists TNS in China …
10 Business Reasons To Use Twitter
This blog is about Twitter and why it matters for business. It’s aimed at you if you’re just curious about the whole Twitter thing or maybe you are a ‘never in my lifetime’ Twitter agnostic. It’s an executive briefing to get you ahead of the social media game, armed with information to review your own Twitter use and that of …
FairFuel UK – this year’s most effective comms programme?
‘The best things in life are free’ sang the Beatles, but the best things in PR are usually free and also simple. In fact one of the best PR campaigns in years proves this point. It was launched by the road haulage industry here in the UK as part of a fight for the survival of their livelihoods.
Make Your Anniversary Count
Not everyone likes birthdays. Some people want to let them click quietly by, others want to rip it up and have a wild time. It’s the same with anniversaries around brands and businesses.
Apes to Apps – the 4 ages of social media
We all want to know where we are on the map. Any map. Are we at the start, middle or end of our journey? The big ‘You Are Here’ arrow gives us comfort and helps us get our bearings. Social media is no different, and as of now (June 2011) we’re at ‘Phase 3’ and the ‘You Are Here’ arrow …
Car Dealers on Facebook and Twitter – Why?
Why would you as a car buyer want to follow a car dealer on social media? That’s the big question I’m hoping to hear addressed at the Motor Trader Social Media Conference next Thursday 2 June 2011 (more at http://bit.ly/m8QI41 ). The point is this – just because a dealer has access to the social tools and is prepared to …
Two screening. Are you doing it yet?
Brits now prefer Facebook to television. It’s official. According to a survey by online technology retailer eXpansys whose chairman is the ‘Tall Dragon’ Peter Jones: 1/3 of those asked now have a smartphone and check social media sites up to 20 times a day on them TV loses out to Facebook amongst the 3,000 people asked as we spend an average …
Twibel. How Twitter could cost you a fortune.
After nearly five years and with 200 million users we’ve just had the first high-profile Twibel (Twitter-Libel) activity reported http://bit.ly/twibel. What might previously have been a disagreement in private or on the phone can now turn into public and expensive litigation. So what? That’s what celebs do sometimes, eh? Well, no. It could be you, or your company,or your employees …
What do you say when you meet the Prime Minister?
THE BUZZ STARTED started as the Prime Minister walked into the room, guests edged forward, ignoring their companion’s conversation. Who was going to meet his eye and be introduced? Tall, immaculately groomed, relaxed and confident, David Cameron’s first intro was to a VIP for the charity in whose honour the reception had been arranged. A couple of minutes of smiles, …
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