It’s official. Old is the new black. Heritage is cool. Last century’s stuff is now in vogue. So, dig out your old products and brands, because there’s gold in them there hills! After years buried away and forgotten in the corporate rubbish heap, forced downwards like fossils under the weight of ‘the next big thing’ the back catalogue of products …
10 Business Reasons To Use Twitter
This blog is about Twitter and why it matters for business. It’s aimed at you if you’re just curious about the whole Twitter thing or maybe you are a ‘never in my lifetime’ Twitter agnostic. It’s an executive briefing to get you ahead of the social media game, armed with information to review your own Twitter use and that of …
FairFuel UK – this year’s most effective comms programme?
‘The best things in life are free’ sang the Beatles, but the best things in PR are usually free and also simple. In fact one of the best PR campaigns in years proves this point. It was launched by the road haulage industry here in the UK as part of a fight for the survival of their livelihoods.
Car Dealers on Facebook and Twitter – Why?
Why would you as a car buyer want to follow a car dealer on social media? That’s the big question I’m hoping to hear addressed at the Motor Trader Social Media Conference next Thursday 2 June 2011 (more at http://bit.ly/m8QI41 ). The point is this – just because a dealer has access to the social tools and is prepared to …
Twibel. How Twitter could cost you a fortune.
After nearly five years and with 200 million users we’ve just had the first high-profile Twibel (Twitter-Libel) activity reported http://bit.ly/twibel. What might previously have been a disagreement in private or on the phone can now turn into public and expensive litigation. So what? That’s what celebs do sometimes, eh? Well, no. It could be you, or your company,or your employees …